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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Naturally, the types of products a certain eCommerce site sells and the kind of audience it caters to have an enormous impact on how recommendations should be used and presented in the store, and also on the kind of logics that work best for them. Main Page Recommendations. The layout of this page is also an important factor.

UX 115
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. It’s a tried and tested persuasive pricing technique , but one that fits nicely within nudge theory, too.

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Because of the ability to select factors instead of just blindly adding them all in allows for this functionality on far smaller sites than other similar tools (Adobe Target Premium/1:1/Touch Clarity, X+1). UX has some room for improvement. Very robust system with very low variance and a wide variety of features.

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Website Information Architecture: How to Optimize for UX

ConversionXL

Let’s say you want to buy a coffee grinder, so you go to a website that sells them. Here are research and testing techniques that UX professionals use to determine the best information architecture, workflows, menu structure, or website navigation paths. The tool of choice for a lot of UX professionals. Omnigraffle.

UX 114
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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” ” Finding The Companies Who Optimize. .” Know anyone?

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How to Build Robust User Personas in Under a Month

ConversionXL

They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., There are many ways to do this in R, most commonly the out-the-box factanal() function.