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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Still, no one knows how this one will play out. “Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” Tim Stewart, trsdigital. An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. But nothing gets better if we stand still.

Growth 121
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A Look Back: Slack at $30,000,000 in ARR

SaaStr

And we ended the day with an incredible combo of the hottest app at that time (and one of the hottest ever), Slack, who likely was around $30m ARR or so … and hadn’t yet added a sales team! And David Sacks was kind enough to join us and compare and contrast the Yammer experience to Slack! It’s about scale and revenue.

Start-ups 136
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SaaStr Podcast 339 with mParticle Founder & CEO Michael Katz

SaaStr

Michael Katz is the Founder & CEO @ mParticle, the customer data platform for brands leading the customer data revolution with clients from Airbnb to Spotify to Postmates. The company went public in 2009 and was acquired by Yahoo in 2012 for $270m, a 50% premium on existing share price. Where do many go wrong here?

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Sales Leads – How to Tame a Unicorn

Cience

Let’s talk about the unicorns of sales development: high-quality sales leads. High-quality sales leads are the heart of our business at CIENCE — the very best we give our clients. What is a Sales Lead? Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

Let’s talk about the unicorns of sales development: high-quality sales leads. High-quality sales leads are the heart of our business at CIENCE — the very best we give our clients. What is a Sales Lead? Once the qualified sales lead is passed to a Sales Manager or Account Executive, it is called an Opportunity.

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Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

I have seen my fair share of storms and or crises from the early days of the dot-com boom and bust to 2008, 2009 crisis and then having a front-row seat at some of these turnarounds that iconic brands like Evernote, and more recently on the board at Gap which is undergoing its own transformation. It is gnarly out there. The seas are rough.

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SaaStr Podcasts for the Week with Chris O’Neill and Jason Lemkin

SaaStr

351: Chris O’Neill (Google, Evernote) shares his lessons from previous downturns and how to chart a new course for growth in today’s changing market. This episode is sponsored by Lightmatter. SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed.