Cerebral Selling
JULY 1, 2025
There’s a specific tactic I see in far too many prospecting emails that always turns customers off. These emails usually start with a standard product pitch. A few sentences about what the company does. A sentence or two trying to link their solution to a problem I might be experiencing. But then they end with a line like this: “Are you opposed to learning more?
Sales Gravy
JULY 15, 2025
How can one comp plan mistake sabotage your sales team before they even start? That's the challenge facing Adam and Laura from the Rossen Law Firm in Florida. After attending one of our Dallas workshops, they made the bold decision to transition to a non-attorney sales team. Six weeks later, they're all in on the strategy but hitting a wall on one critical issue: compensation structure.
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SaaStr
JULY 3, 2025
Dear SaaStr: How Long of a Ramp Period Should I Give a New VP of Sales? Look, to be clear, the best ones just hit the ground running. Their first week and really even their first day. Everyone else … looks a little lost when they start 😉 For a Head of Sales at a seed or Series A startup, you should give them one full sales cycle —usually 90 days—to show meaningful progress.
PandaDoc
JULY 9, 2025
Picture this: you’re at dinner with a few other sales leaders, maybe even a couple of marketers or operations folks, and someone casually asks, “so, what methodology does your team use?” You pause. You could say “a mix,” but they press: “Are you more Challenger or SPIN? Or something else?” If you’ve ever felt like you’re supposed to have a perfect answer to that, you’re not alone.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Partners in Excellence
JULY 1, 2025
We all know that selling is hard. It’s not just that buyers are overwhelmed, it’s not just the disruption/change everyone faces, it’s not the unpredictability we and our customers face. Just doing it right takes effort. Focus, discipline, mastery, relentless execution. Knowing this, why do we keep looking for the shortcuts? Why do we look for the hacks, so we don’t have to put in the effort?
RingDNA
JULY 2, 2025
The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. These credentials help sales reps and managers build skills, improve credibility, and advance their careers. Whether you’re an SDR looking to boost cold outreach or a sales leader scaling a team, these certifications offer specialized training to fit your goals.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Gravy
JULY 8, 2025
Here's the brutal truth about social media for sales: You're already behind, and it's going to be a grind. That's the reality Margarita from Dallas discovered when she called into our podcast. She's a seasoned realtor with 20+ years of experience, built her entire business on referrals and warm market relationships, and suddenly realized she needs to master social media to stay competitive.
SaaStr
JULY 6, 2025
Dear SaaStr: How Do I Hire a Great VP of Sales? It’s a classic SaaStr topic and a great deep dive is here: Hiring a Great VP of Sales: The New, Latest Edition with Jason Lemkin (Video + Pod) Hiring a great VP of Sales is one of the most critical decisions you’ll make as a founder. Get it right, and they’ll scale your revenue and team. Get it wrong, and you’ll lose a year—or more.
PandaDoc
JULY 7, 2025
If you’re a growing business, you’ll likely face a familiar challenge: how to manage leads, track deals, and keep everyone on your sales team aligned without losing your mind. That’s why choosing the right CRM for your needs is crucial. With the help of a solid CRM, you can improve your sales efficiency and long-term growth. In this article, we’ll compare two of the top CRMs out there: Pipedrive and HubSpot.
Heinz Marketing
JULY 9, 2025
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing With B2B growth increasingly powered by customers—not just marketing and sales—traditional funnel models are falling short. Linear approaches miss the nuance of how companies actually adopt and scale solutions internally. To address the issue, I’ve built an Account Development Model rooted in the principles of product-led (PLG) and customer-led growth (CLG) and inspired, in part, by the theory of innovation diffusion.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Highspot
JULY 13, 2025
Key takeaways Engaging stakeholders at high-value business accounts on social media—notably, LinkedIn—offers a number of advantages for today’s enterprise sales teams. While marketing and enablement craft content to boost buyer and brand engagement, sales reps should spend time sharing those assets with select leads on social media. Pipeline marketing , industry events, and cold calling remain vital for generating leads, but social selling offers another viable lead-gen and -nurturing approach.
Partners in Excellence
JULY 7, 2025
We’ve been conditioned to think that productivity is driven by doing more things. We focus on scaling those things. Whether it’s more outreach, more prospecting, more meetings, more demos, more proposals, more pipeline. To do more, we look at tools, methods, hacks, that help us do more things. We add to our tech stacks. We hire more people.
Sales Gravy
JULY 3, 2025
You think you're being helpful. Your clients think you're being annoying. Early in his career, Justin Goldstein learned this lesson the hard way. He admits, "I thought that picking up the phone and calling a client to talk about almost everything was the right way to go. I personally hate communicating over email. I'd rather just talk to you and figure it out.
SaaStr
JULY 14, 2025
Dear SaaStr: How Do I Know If My New VP of Sales is Working Out? This is one of the most discussed topics on SaaStr, and a deep dive here: The 30-Day Test: How to Know if Your VP of Sales Will Succeed In a nutshell, you’ll know if your VP of Sales is working out by looking at two things: results and team-building ability. A great VP of Sales should start showing meaningful progress within one sales cycle—no excuses.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
ClickFunnels
JULY 10, 2025
The post The One-Page Funnel as Your Complete Business System appeared first on ClickFunnels. Running a small business doesn’t have to mean juggling countless websites, apps, and complicated systems. What if you could simplify everything and run your business from one focused, powerful page? You absolutely can with a one-page funnel. A one-page funnel is a complete business system that handles lead generation, sales, upsells, email automation, and customer onboarding all from a single page
Force Management
JULY 18, 2025
Any successful sales organization relies on a structured qualification process to guide its efforts. Qualification isn’t just about saying “yes” or “no”—it’s about asking the right questions early on, aligning with the buyer’s needs, and ensuring every deal in your pipeline truly warrants your team’s time and attention. This guide will break down what sales qualification process means, why it’s essential for both buyers and sellers, and how to build a repeatable framework that drives efficiency
Highspot
JULY 7, 2025
Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals.
Understanding the Sales Force
JULY 9, 2025
This article begins with more baseball, but it’s about coaching salespeople, so please stay with me. The Baseball Story A sports-radio talk show discussed the Red Sox change in approach to coaching up their young players. They were referring to Roman Anthony and Cedanne Rafaella. Roman Anthony is the #1 prospect in all of Major League Baseball.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Sales Gravy
JULY 1, 2025
Here's a question that'll keep you up at night: What do you do when your emotions are sabotaging your sales performance? That's the exact challenge posed by Kurt O'Donnell and the sales team from Joyland Roofing in Lancaster County, Pennsylvania. They're crushing it—doing $10 million in revenue with individual reps generating $2 million each—but they identified a critical weakness that could derail their ambitious goal of hitting $100 million in 10 years.
SaaStr
JULY 1, 2025
Dear SaaStr: I’m Joining a Start-Up as Head of Sales At Just $1m ARR. What Should I Do First? First off, congrats on the role—it’s a big deal. But seed stage is tough. You’re building from scratch, and there’s no playbook handed to you. And you really are going to have to be both an AE yourself as well as the “boss” for a while. So let’s get you on track to crush it: Master the Product and ICP (Ideal Customer Profile) on Day 0.
Martech
JULY 11, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “How to Align Sales Engagement Strategies With B2B Buyer Preferences,” Gartner. Despite a growing preference among B2B buyers for self-service, with 61% saying they would rather avoid sales reps altogether, data from Gartner reveals a critical nuance: when buyers do engage with sellers, it’s at moments that can make or break a deal.
ClickFunnels
JULY 3, 2025
The post The Funnel Testing Secret: Test During the Calm to Win the Storm appeared first on ClickFunnels. When your funnel is running smoothly, the last thing you think about is making changes. But to get better results with any business funnel , you need to flip that stability-equals-maintenance mindset. You don’t test because something’s broken.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Highspot
JULY 9, 2025
Company’s Summer Launch ‘25 introduces Highspot Agents as real-time AI teammates that turn go-to-market strategy into frontline action to improve performance Summer Launch also unveils AI-powered Adaptive Learning and Role Play to deliver relevant, personalized training and practice so every go-to-market role builds the confidence to excel SEATTLE — July 9, 2025 — Highspot, the leading agentic platform for go-to-market performance, today unveiled its Summer Product Launch ‘25, headlined by the d
Salesforce
JULY 3, 2025
As a small business owner, you’re doing it all: an endless cycle of to-do lists, last-minute fixes, and trying to respond to every lead that comes in. Sound familiar? If so, sales automation might be the next step for your startup. Before you say it’s too complicated, let’s simplify it: sales automation and trusted artificial intelligence (AI) are your secret weapons.
Sales Gravy
JULY 10, 2025
How many times do you actually attempt to reach out to a prospect before you give up? On the Sales Gravy Podcast, Jessica Stokes calls out a common sales reality when prospecting: “We all know the average salesperson typically stops after three, maybe four attempts before moving on. We assume they're not interested. We want to find a juicier lead.” This common behavior defines The 3-Call Fallacy—the flawed belief that if someone doesn’t respond after a few tries, they’re not interested.
SaaStr
JULY 2, 2025
Dear SaaStr: How Do I Ramp a New Sales Rep at a Seed Stage Start-Up? Ramping a sales rep quickly at a seed-stage company is critical because you don’t have the luxury of time or resources to wait for them to figure things out. Or usually, a VP of Sales to handhold them for a while when they start. Here’s how you can accelerate their ramp effectively: Start with Hands-On Training Don’t throw them straight into selling.
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Martech
JULY 15, 2025
The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.
Partners in Excellence
JULY 9, 2025
A colleague and I were discussing a question we all face. It’s the “How Are You Different” question. As we discussed it, two thoughts came to mind: It’s a question customers always ask, but is it the best question they should be asking? We’ve been trained in how do respond, but are our responses the most important to the customer?
Highspot
JULY 3, 2025
Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements. Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches.
Understanding the Sales Force
JULY 13, 2025
Success breeds success. We begin the week with one of my shorter articles. Three weeks ago, I wrote that the Red Sox believed that trading Rafael Devers, their best hitter, would make them a better team. Shortly thereafter they started their current 10-game winning streak. Last week I wrote, discussed, ranted and celebrated the 20-year legacy of #BaselineSelling and how one-on-one coaching wins the day.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
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