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How to Choose the Right Sales Enablement Certification

Highspot

As noted in the Journal of Personal Selling & Sales Management (2020) : “While some might suggest that many of the constituent elements of sales enablementi.e. Whether you’re looking for a new job or a promotion, certification shows employers that you’re serious about your profession.

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Winning customer loyalty starts with straight talk about tariffs

Martech

Today, it’s 2020 all over again, but with tariffs. Well-timed and carefully produced email messages not just promotional announcements can keep them in the loop and prepared for change. Wherever you are, actions now will pay off in more strategic planning and less last-minute panic. Some were spectacular.

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Everything You Know About Trade Promotion Management Is Wrong

Salesforce

In Salesforce’s recent consumer goods report , business leaders indicated that managing trade spend had become one of the top three priorities for consumer goods (CG) companies over the course of 2020. Get a head start on modern trade promotion management.

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How work management tools are connecting marketing teams and processes

Martech

Adobe’s 2020 acquisition of Workfront also addressed this growing need. We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

The beginning of our Q1 2020 Acquisition Campaign started with a blinking cursor. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences. In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results.

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Consumer purchase behaviors shifting.

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The Rewarding World of Small Business Consulting

Hubspot

In 2020, the size of the global consulting marketing is expected to reach almost 300 billion dollars. Strategic planning. At its core, small business consulting is about strategic planning. A small business consultant might help plan strategic messaging or launches. Have a marketing plan.