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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. TikTok was reported to pilot an ad-free subscription service on its app in October. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 131
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How higher education is failing at SEO

Search Engine Land

In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. With this belief, we commissioned a multi-part study which: Reviewed 100 websites of university professional and continuing education departments.

Education 106
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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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This day in search marketing history: January 23

Search Engine Land

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 Yahoo was just behind at 18.5%, with Microsoft at about 12.5%.

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Sales Acceleration: A Sales Manager’s Guide

Veloxy

Your reps are the best at creating and nurturing personal relationships, so why waste their time and limit their commissions by having them perform duties best suited for a clerk or administrative assistant? In today’s world of mobile apps, it’s a common practice for app developers to constantly survey their customers on user experience.

Sales 290
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This day in search marketing history: February 16

Search Engine Land

Also on this day Google releases Data Studio Dashboard for Web Stories 2022: Google created a Data Studio sample template that provided an overview of how your Google Web Stories are performing. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor.

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SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask

Search Engine Land

What did Google increasingly stress at the end of 2022 and early 2023? For instance, many “how to start a blog” guides only explain how to set up WordPress even though it’s usually ready out of the box with many hosting providers and to buy hosting (from the company that pays the highest affiliate commissions).

UX 98