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New report shows enterprise email marketers embrace AI 

Martech

The swift uptake in 2022 of ChatGPT and its image-creation cousin, DALL-E (just to name two), meant marketers had finally found the tools they needed all along to take the grunt work out of content creation and give them more time to think of ways to improve their email programs.

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I Took a Deep Dive Into Trend Forecasting: Here’s What I Learned [+ Expert Tips]

Hubspot

Some trend forecasting should occur before starting a business or launching a new product or service. As you’d expect, demand for products like “AI Computers” is up and growing since 2022. Strategic Planning From your trends research, you can alter your business strategy by pivoting your strategic direction to meet them.

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How to safeguard your content strategy in an AI-driven search landscape

Search Engine Land

To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Multisearch and experience: Essential factors for your content strategy In 2022, Google launched its Multisearch feature. Results must have credible citations for validation.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Structuring the day with a clear plan, including sales activities, prospect meetings, and follow-ups, helps maximize potential customer interactions. By strategically planning routes and appointments, sales reps can reduce travel time and focus on high-priority prospects.

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Driving Digital Transformation at HSBC

Highspot

JB: In 2020, HSBC announced strategic plans around specific market sectors and products we wanted to compete in. Sometimes it’s luck, or being in the right place at the right time, that lets them find a highly successful case study launched a few months ago or a new idea to share with their clients. to learn more.

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PODCAST 127: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack

Sales Hacker

It’s about 10 years ago this month that we really launched the LeagueApps platform and had a few organizations that were using it. And then what have you done in response, as you look ahead to 2021, 2022, and beyond? But pretty quickly saw the value that LeagueApps provided. This is going to work.”

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

Product reviews update, May 2022 core update and more After Penguin, things didn’t get any smoother, and Ryan Jones , marketing manager at SEOTesting, has quite the tale about rolling with the punches of Google’s relentless period of updates. “The This became even more amusing when the December 2022 link spam update rolled out.