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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. Forecasting this holiday season is like playing Powerball.

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A Comprehensive Guide to LinkedIn InMail in 2023

Veloxy

Writing InMail messages effectively can lead to better results and higher response rates. Beyond character limits, remember that initiating a professional dialogue is the primary objective of an InMail. Personalization Techniques Personalization is key to crafting effective LinkedIn InMail messages that resonate with the recipient.

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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Key Factors Affecting Salesforce ROI Several factors influence Salesforce ROI, including user adoption, data quality, customization and integration.

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Position marketing ops as a strategic partner: A New Year’s resolution

Martech

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Define marketing objective and key results for how to measure progress.

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Account Based Selling: The Easy Guide for Beginners

Veloxy

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? Here’s everything you need to know for today, 2023, and into the future! The results? The 5 key features are detailed below: 1. When should account based selling models be used?

Sell 246
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From startups to Fortune 500s: This marketing strategy is unbeatable

Martech

If you haven’t reconsidered your strategy or if you aren’t getting the results that you want and need, it’s time for a change. It’s no surprise that marketers are struggling to get results and meet their goals. A marketing strategy is a framework that provides clear direction on how you will achieve your objectives.

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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Google took things further and introduced a generative AI campaign creator in May. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. As a result, it produced higher-quality writing. Image from author’s presentation at SMX Next.