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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth.

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4 Ways Salesforce and WhatsApp Transformed OXXO’s Customer Engagement into Higher Conversions

Salesforce

Enter the Salesforce + Meta partnership. In 2023, OXXO implemented the WhatsApp integration with Salesforce Marketing Cloud, and the team saw immediate and substantial results. Salesforce + Meta provides solutions for brands to create customer-centric experiences and foster brand growth.

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MikMak and TrackStreet Ink Partnership Deal

TrackStreet

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

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Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com

SaaStr

The Numbers That Matter: $10B+ Market Cap 180,000+ Customers 152% Net Dollar Retention (2023) 7x Growth in First 24 Months After IPO 1,000+ Employees Across 8 Global Offices What Did Zinman Do Differently? ARR growth? Zinman repositioned the entire company from team management to a full work operating system.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

I once worked with a client who completely changed the way I think about business growth. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Microsoft and OpenAI , for example, began working together in 2023.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud.

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