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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. We have found such a technique, proved it in a controlled study, and executed it successfully across multiple websites. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks.

CTR 142
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Sales Management Training: 7 Skills to Lead a High-Impact Sales Team

Highspot

Trying to build a high-impact sales team? motivational coaching techniques. With these seven skill sets, you’ll be well-equipped to build your dynamic, high-impact sales team. Heads up: Your team will only ever be as good as its manager. But here’s the problem: A good candidate for sales management is hard to find.

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Why we care about advertising: A marketer’s guide

Martech

The sheer volume of advertising has made people increasingly numb to conventional digital advertising techniques. Google controls over 63% of the browser market and plans to phase out third-party cookies by 2023. Marketers using digital advertising face more pressure than ever to stand out from the clutter and produce engaging content.

Gaming 120
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What is Sales Analytics? A Complete Guide

Highspot

Sales analysts employ various statistical techniques and algorithms to identify patterns, trends, and correlations within the data. Visualization To make data more accessible and easily understandable, sales analytics often employs data visualization techniques like charts, graphs, and sales dashboards.

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4 ways to use sales gamification in your sales process

PandaDoc

Insider’s guide to high-impact sales proposals Implement the best tips on managing your sales documents. Here are a few ways to do that using sales gamification techniques: Leaderboards A great way to keep your sales team in sync, leaderboards give each sales rep an idea of where they stand among their peers. Get the ebook 2.

Process 52
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How to Improve Sales Productivity and Close More Deals

Highspot

Through predictive analytics and forecasting techniques, revenue teams can anticipate potential outcomes, identify bottlenecks or challenges, and take proactive measures to overcome them. Finally, let’s not forget about the most important part of your company – your people.

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