The Great Flattening: Growth Rates for B2B Leaders from 2020-2025
SaaStr
JULY 17, 2025
The decline (2021-2023) : Segment acquisition integration, macro headwinds, customer churn The recovery (2024-2025) : Disciplined execution, AI product innovation, cost optimization Key insight: In mature SaaS markets, execution discipline beats feature velocity every single time. Those that keep chasing 2020-era growth rates will burn out.
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