Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 115

X-functional Customer Relationship Management CRM Relationship Management 115

Search Engine Land

OCTOBER 12, 2023

The feature will initially launch in Google Ads to make it easier to use enhanced conversions and customer match, but will be expanded to additional ads products over the coming months and years. Prioritizing first-party data is crucial for optimizing and measuring campaign success. Why we care. Multiple data source connections.

Customer Relationship Management 127

Customer Relationship Management Launch Relationship Management CRM 127

Salesforce

JANUARY 8, 2024

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

Angle 76

Angle Healthcare Technology Technology 76

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024?

Lead generation 98

Lead generation A/B testing Government Customer Relationship Management 98

PandaDoc

FEBRUARY 23, 2024

To help answer these questions, you can use customer relationship management (CRM) software : Once you identify a new opportunity, you can add it to your CRM and add notes to facilitate future sales activities related to it. Although sales and opportunities are often used synonymously, they’re not the same.

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Martech

JUNE 8, 2023

What this means, she said, is that the familiar experience of “pecking through” websites to find and learn about products will be replaced by generative AI-powered engagement that will take each prospect or customer on a journey based around their needs and interests — using their interactions, of course, as “prompts.”

Strategize 87

Strategize Customers Launch Trust 87

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Objectives and Key Results 114

Objectives and Key Results Territory Real Estate Hospitality 114