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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 141
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

Gaming 233
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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Let’s dive in.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 113
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. Build Customer Loyalty in the First 3 Months 3 ways to build customer loyalty…quickly 1.

GTM 96
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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Catch up on part one here , where he deep dives into what he really thinks about AI, Sales and lead Gen for SaaS in 2024. Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. How do they succeed?

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Why sales enablement is now essential to the enterprise

Highspot

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. He was also my VP of Strategic and North America Sales at SuccessFactors, when we drove four straight years of 100% or more ARR growth.

GTM 59