Search Engine Land

OCTOBER 31, 2023

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Let’s explore key areas where marketers successfully leverage AI for content creation. Use it to craft relatable, persuasive stories showcasing the benefits of your product or service.

Objectives and Key Results 125

Objectives and Key Results A/B testing Strategize Angle 125

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Content is key for building trust. Let's dive in. Content marketing has to become a focus."

Objectives and Key Results 73

Objectives and Key Results Pipeline Sales Trust 73

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Objectives and Key Results 98

Objectives and Key Results Lead generation Growth Campaign 98

Search Engine Land

JULY 5, 2023

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. How does SEO align with your marketing objectives?

Objectives and Key Results 90

Objectives and Key Results Strategize Technique Growth 90

PandaDoc

MAY 13, 2024

Key takeaways Sales enablement equips sales and marketing teams with everything they need to succeed. Enablement helps to remove these roadblocks so that teams can focus on key tasks. We’ve separated the four key aspects of sales enablement. Some of the key aspects are outlined below: Content should be clear and easy to find.

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

PandaDoc

FEBRUARY 23, 2024

All you need to do is zoom out, see the bigger picture and start looking for long-term growth and expansion possibilities rather than focusing only on short-term conversion objectives. Key takeaways Opportunity management is not exactly the same as lead management, although the two processes are similar.

Objectives and Key Results 52

Objectives and Key Results CRM Contract Strategic partnership 52

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. So, creating a thumbnail that effectively draws in a consumer is key.

Entertainment 109

Entertainment Objectives and Key Results Follow-up Engineering 109

Search Engine Land

OCTOBER 26, 2023

Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Align and reassess client objectives Campaign performance is only as good as its ultimate objective. What is the client’s priority objective? Has this changed?

Campaign 109

Campaign A/B testing Objectives and Key Results CTR 109

Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. The objective of the campaign is to re-engage houseplant purchasers to visit your garden center branch in the month of February.

Promote 105

Promote Campaign B2C Retail 105

Search Engine Land

JANUARY 29, 2024

This approach analyzes content types and optimization strategies across platforms to enhance online visibility, identify current standings, and uncover growth opportunities. Due to its virality and content creator coverage on TikTok, the product/service gains exposure and is featured in a national press article the user reads.

Objectives and Key Results 113

Objectives and Key Results Cross-sell Strategize Retail 113

Veloxy

APRIL 12, 2023

The solar industry is growing rapidly, and by 2024, it’s estimated that 2.5% This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. This can be a key factor in successfully closing deals with customers. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. It is when potential customers first discover your brand and the products or services you offer. to learn how potential customers interact with your brand and products.

Customers 78

Customers Objectives and Key Results Click Through Rate Campaign 78

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? 5 Tips for a Productive Go-to-Market Team What is a Go-to-Market Strategy? Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JANUARY 5, 2024

In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. The key is a time-based behavioral scoring model layered atop a firmographic grade. Email campaigns become a key tool, not just for disseminating information, but for gauging response and engagement levels.

Prospecting 113

Prospecting Customers Cross-sell Objectives and Key Results 113