Remove 2024 Remove High impact Remove Objectives and Key Results
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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Take our brief 2024 MarTech Replacement Survey It can be a game changer when it comes to marketing technology stacks.

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13 HubSpot updates from December to kickstart your 2025

Martech

HubSpot launched 97 updates in December 2024. Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. Let’s dive into some of the biggest HubSpot updates for December 2024. Automate backup scheduling in HubSpot.

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Top link-building insights heading into 2024 by Internet Marketing Ninjas

Search Engine Land

The importance of links in 2024? Ideally, you are going above and beyond to make your content the best it can be for any given topic, turning it into something that should objectively rank due to its quality. The post Top link-building insights heading into 2024 appeared first on Search Engine Land.

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How more tools and tactics hurt marketing performance

Martech

This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns. Even the best tech or tactics can only drive meaningful results when actively leveraged by a dedicated resource or team. But more doesn’t always mean better.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Then, set key performance indicators (KPIs) to track progress. times more likely to exceed seller revenue targets.

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How AI literacy Builds a Future-Ready Workforce — and What Agentforce Taught Us

Salesforce

Nearly 80% of SMBs using AI say its transforming their business , yet many companies struggle to scale AI effectively for real impact. The key isnt just adopting AI its empowering your workforce to use it. Deloitte reports that AI-trained teams see a 20-30% rise in efficiencyproof that AI literacy delivers real results.