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Marketers must adapt to a changing world

Martech

This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events. He transformed a challenging situation into an opportunity for connection and growth.

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Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Martech

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Additionally, over 40% of consumers in 2024 leaned on third-party review sites such as Yelp to help them make purchasing decisions. Up to 36.8% of American online consumers shopped through social media platforms last year mainly Facebook, TikTok Shop and Instagram. Email: Business email address Sign me up! Processing.

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Should creative operations report to creative or MOps?

Martech

Cella’s 2024 Creative Intelligence Report (CIR) highlights concerns that inhouse creative teams aren’t seen as providers of innovation, strategic value or highend creation quality. Will it require technology, data, resources or the ability to strategically influence the business early in the planning process?

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MikMak and TrackStreet Ink Partnership Deal

TrackStreet

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

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Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Search Engine Land

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. Who are your advocates?

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. For instance, semiconductor producers Intel and UMC formed a joint venture in 2024 to collaborate on advanced chip production. I asked him what changed. His answer?