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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Feeling that AI FOMO?

GTM
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Is your revenue enablement platform truly driving revenue?

Highspot

In the 2025 Gartner® Peer Insights Voice of the Customer for Revenue Enablement Platforms Report , Gartner defines revenue enablement platforms as those that unite sales, customer-facing enablement, and revenue functions. The right platform will align your GTM teams, surface the right insights, and measurably improve performance.

GTM
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Sales efficiency: Your GTM team’s must-improve metric

Highspot

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Constant analysis of your reps’ sales performance can identify both their strengths and areas for improvement. It goes beyond merely tracking revenue.

GTM
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How to design sell sheets that help close more deals

Highspot

The GTM teams that equip their reps with AI-powered sales tools and version-controlled templates for sell sheets are better positioned to handle objections, improve follow-up, and move deals forward. Whether shared in a meeting or digital sales room , emailed as a follow-up, or used for onboarding, they serve every part of your GTM motion.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. New year, time to take back control – 2025 is the year of inbox zero.

GTM
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Frankenstein AI and the collapse of the GTM playbook

Martech

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. He founded Smoke Signals, a consultancy that designs and operates signal-based GTM systems for high-ticket B2B companies. GTM teams today lack clarity on what constitutes a signal.

GTM
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GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. And of course, close deals faster 2025 is the year of inbox zero for me. the tools don’t make the difference.

GTM