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What Is Product-Led Growth? Let Your Customers Tell The Story

Salesforce

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Growth 98
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The latest in AI-powered martech releases

Martech

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Launch 95
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Secrets to Revolutionizing Enterprise Sales Growth with End-to-End RevOps with Calendly CRO Kate Ahlering (Video)

SaaStr

If you’re a go-to-market operator, you know this new imperative is not an either/or. Product-led growth (PLG) is taking center stage in response to these changing buying patterns and flipped the sales funnel we’ve come to know. RevOps as a unifying force in go-to-market strategy. Not anymore.

Growth 89
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Conversational marketing: A guide to a key B2B GTM strategy

Martech

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 125
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A Holistic Approach to Compensation Structuring with Scott Barton

Sales Hacker

Increasing productivity by lowering the bar for success [14:42]. It’s a great conversation about driving the right behaviors with your sales team and getting more productivity from your team by lowering the goal. Gartner predicts that by 2025, 50% of all enterprise B2B sales technology will include digital sales rooms.

Quota 82
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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

Booth 2025. The plugin helps companies to improve CRM adoption, drive sales productivity, and bridge integration gaps between CRM, Line-of-Business, and email systems. This year’s Ops-Stars will be the place to be for ops, sales and marketing pros who want to cash in on the secrets to ops success.

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3 ways to engage B2B buyers pre-deal

Martech

So, adding more to your marketing mix is easy, right? Building a robust pipeline of customer stories takes skillful go-to-market coordination. Marketing cannot be on the receiving end, waiting to execute on promotion. Marketers are competing for eyeballs every single minute. Spoiler: I’m still stateside.

B2B 100