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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. Processing.

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The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do)

SaaStr

✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. ✨ Lemkin (@jasonlk) June 12, 2025 #3. You Want Them to Do Everything.

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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Yamini Rangan, CEO of HubSpot, echoed the same at SaaStr 2025: 3. Let AI handle the activities.

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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. The humans who remain will need to excel at the uniquely human aspects of selling: relationship building, complex problem solving, and strategic influence.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Today, those same teams report that AI has elevated their roles – handling routine inquiries while humans focus on complex problem-solving and relationship building. The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment?

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How to Turn $100K Into $2.7M of Pipeline: Become a SaaStr Sponsor

SaaStr

Documented Performance: 675% ROI on their total event investment $2.7M in influenced pipeline generated from SaaStr leads $400K investment including booth, travel, and staff costs Superior lead quality compared to other industry events “The concentration of qualified decision makers at SaaStr is unmatched. ROI, $47 cost per qualified lead (vs.

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Instagram Marketing for Small Business: Top Strategies for 2025

Salesforce

Research popular hashtags within your industry and use them strategically in your posts. Relate to your audience on a personal level and build meaningful relationships. Build and grow your follower base Growing your Instagram following goes beyond vanity metrics it’s about building a community of potential customers.