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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 45% plan to prioritize gaining a more holistic view of their customers.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Each persona has a unique strategy to win customers, along with unique challenges they present to sales management – gamification can work to enhance each persona’s individual sales technique while diminishing any potential negative aspects. The Hard Worker . The Lone Wolf. The Relationship Builder. Final Thoughts.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Understand and embrace generative AI, but also exercise caution Conversational AI is revolutionizing how marketers interact with their customers for the first time. Get the daily newsletter search marketers rely on.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

You need, at a minimum: Effective writers/communicators/creators who can connect with your audience through words or visuals, share expertise, and clearly demonstrate the business value and benefits for customers. By 2027, the majority of the workforce in the U.S. will be freelance!) That doesn't mean they can deliver.