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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

Launch 52
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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? trillion in 2021 to $3 trillion by 2027. And so many choices out there.

B2B 86
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

Angle 76
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How to Use AI to Meet Your ESG Goals Faster

Salesforce

All of which help you achieve your sustainability goals faster, freeing up more time for strategic thinking and execution in your ESG program. billion in 2023 to nearly $65 billion in 2027. This technology helps generate answers to questions in framework-specific report builders and save report preparers time and resources.

Meeting 52
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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. All of those examples are types of video game ads.

Gaming 92
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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Decision making, risk management, disaster planning and management and strategic planning for about 20 years now, doing consulting, coaching and training. And finally how do we make good decisions, major decisions on various choices within the strategic plan. ” That’s not the way a good strategic plan works.

Trust 99