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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. And technology buyers also buy on emotion.

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Sales Podcast – Strategic Sales Performance Management

Closing Bigger

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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Understanding different product roles in marketing technology acquisition

Martech

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. However, there are plenty of different types of product roles out there, and they are certainly confusing at times.

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SEO and UX: Finding the strategic balance for optimal outcomes

Search Engine Land

By integrating SEO with enhanced accessibility, the argument for strategic collaboration between SEO and UI/UX becomes even more prevalent. Elements such as avoiding images of text, using CSS for rendering, and ensuring alt text for images contribute to SEO and enhance accessibility, reinforcing the strategic alignment of these two aspects.

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Unifying projects and products: The power of program management in martech

Martech

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

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