Iannarino

FEBRUARY 18, 2022

In the chapter on Accountability, I wrote that you sell "outcomes," making the case that your prospective client isn't interested in your product or your service. Your clients would love to produce the outcome without buying your product or solution! Instead, they want to reach an outcome, one that would improve their results.

Strategize 264

Strategize Sell Clients Prospecting 264

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. As mentioned earlier, B2B customers make buying decisions in teams.

Strategize 133

Strategize B2B B2C Trust 133

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning? Why is it Important?

Strategic planning 99

Strategic planning Strategize B2B Price 99

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 112

Product Objectives and Key Results Strategize Technology 112

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 137

Product Territory Niche Engineering 137

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. There are several important steps to help you assess feasibility, demonstrate product capabilities, and validate the relevancy of use cases. Demonstrate product capabilities : Showcase potential transformation through practice scenarios or pilot projects.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Search Engine Land

JUNE 8, 2023

In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. Placing the brand in front of as many people as possible who aren’t brand, product or solution aware. The 4-step process of strategic SEO All good SEO stems from using a process. Let’s dive in. SUBSCRIBE See terms.

Strategize 103

Strategize Process UX Clients 103

Hubspot

APRIL 14, 2021

The way you can get this information is through strategic marketing. In this post, we’ll define strategic marketing and explain the different phases of the process that will help you effectively market your business, attract customers, and drive revenue. Strategic Marketing Process Phases. Planning Phase.

Strategize 101

Strategize Price CRM Promote 101

Force Management

JUNE 29, 2022

Product-led growth (PLG) is driving some of the fastest growing B2B companies. While these solutions can propel organizations forward, this approach requires business leaders to make strategic decisions around what’s needed to scale that success.

Growth 130

Growth Product Strategize B2B 130

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce.

Product 130

Product Quota Objectives and Key Results CRM 130

Gong.io

DECEMBER 5, 2022

That’s why having a strategic sales plan is vital. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit. In other words, a strategic sales plan helps your sales reps avoid firing aimlessly into the market and missing more often than they hit.

Strategize 62

Strategize Sales Quota Pipeline 62

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

The 5% Institute

AUGUST 15, 2023

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. Why we care.

Launch 126

Launch Product Strategize Engineering 126

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 52

Strategize Sales Pipeline Non-Profits 52

ConversionXL

NOVEMBER 17, 2020

Codecademy started out in 2011 as one of the first free products that taught people to code. Since then, we have helped over 45 million learners improve their lives through programming while making major improvements to our product—driven by experimentation. From spaghetti testing to strategic testing .

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations.

Strategize 52

Strategize Transportation Drivers/motivators Networking 52

Heinz Marketing

OCTOBER 9, 2021

Moving From Product Features To Insight. We have a way to go in converting the conversations from product feature/function discussions to business discussions, to creating discussions around insights. Why Strategic Innovation Requires Mastery Of The Institutional Context. Thank you for the great read, Harrison Monarth.

Strategize 114

Strategize B2B Presentation Conversion 114

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Or a particular product they have been wanting to try and promote? Get MarTech!

Strategize 109

Strategize Objectives and Key Results Campaign Promote 109

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Campaign 109

Campaign Profit margin Product Construction 109

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? That’s a very senior role.

Product 95

Product GTM Trust Growth 95

Search Engine Land

FEBRUARY 1, 2023

” Better prompt : “Write a Google ad for my business that sells organic skincare products to women looking for natural alternatives.” ” The last example provides information like: Product details. Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Target market.

Strategize 101

Strategize Objectives and Key Results A/B testing Clients 101

Search Engine Land

JUNE 20, 2023

Consider Todoist, whose unique presentation of productivity methods has generated hundreds of referring domains – a number that’s grown 50% year over year and contributed mightily to the brand’s growth. The post Link intent: How to combine great content with strategic outreach appeared first on Search Engine Land. Does this work?

Strategize 100

Strategize Referrals User Experience Niche 100

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Processing.Please wait.

Strategize 102

Strategize Campaign Product Sales 102

Search Engine Land

NOVEMBER 30, 2023

YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during live shopping streams, is also being rolled out to first-party stores for the first time. Click “Create Product Drop” next to the product.

Product 105

Product Strategize Launch Promote 105

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 86

Strategize Strategic partnership GTM Legal 86

Sales Pop!

FEBRUARY 16, 2024

In today’s intensely competitive global marketplace, companies consistently seek ways to improve efficiency, expedite product development, and uphold their competitive edge. With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool.

Engineering 52

Engineering Service Product Strategize 52

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. Best-sellers report Offers insights into the most popular products and brands in both paid and unpaid listings, including inventory status. Update product listings. Track product performance. Price updates. Inventory management.

Retail 104

Retail Product Non-Profits Profit margin 104

Highspot

JUNE 1, 2022

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. ” Business-to-business sales is undergoing a tidal shift.

Strategize 98

Strategize Government Pitch Territory 98

Sales Pop!

MARCH 11, 2024

What if you could ensure that every lunch was not just a haphazard grab but a strategic choice to enhance focus and stamina? The Secret Ingredient: Time-Saving Meets Nutritional Precision In the relentless pursuit of productivity, every second counts. With this approach, meals become purposeful engagements rather than passive routines.

Product 52

Product Strategize Engineering Meeting 52

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. When you have a lot of sub-use cases, it makes sense to go horizontal, but after two or three of them, the product can become weird.

Strategize 98

Strategize Growth Niche Quota 98

ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They determine what attributes the product needs to win against the competition. Start with product features.

Product 127

Product E-commerce Strategize B2B 127

Lead Fuze

JULY 23, 2023

How can you accurately identify the people who would be interested in your products or services in today’s diverse consumer landscape? We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. Learn more now.

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

The 5% Institute

MAY 28, 2023

This metaphorical ladder is known as the sales ladder, a strategic framework designed to optimize the customer journey and maximize sales. A sales ladder is a strategic framework that outlines the various stages a customer goes through before making a purchase and becoming a loyal advocate of your brand.

Strategize 52

Strategize Cross-sell Objectives and Key Results Referrals 52

Heinz Marketing

JULY 16, 2022

Bill Price offers an idyllic scenario: “Imagine dealing with a business that offers products that always work, deliveries that arrive as promised, instructions that are clear and understandable, and self-service that’s easy to use. How To Think Strategically As A Leader. They’ve created a frictionless customer experience.”

Strategize 102

Strategize B2B Government Quota 102

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. However, there are plenty of different types of product roles out there, and they are certainly confusing at times.

Technology 120

Technology Technology Product Strategize 120