Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
Search Engine Land
APRIL 9, 2024
shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI. Retailer website influence. ”
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