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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason? What replaces it?

GTM 120
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The State of AI in Sales

Sales Hacker

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. The adoption of sales and GenAI products Key insights below, including an important reminder on AI’s role in enhancing human potential.

GTM 112
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AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12) 

Salesforce

For example, high-paying roles like prompt engineer — essentially, a master of the art of crafting prompts for GPT interfaces — and AI product manager are currently trending on popular job search sites. You can spend more focused time on strategic thinking or creative projects. People will now have time to, well, be people.

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Why we care about loyalty marketing

Martech

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?

Retail 113
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Partner Ecosystems: How Partnerships Can Help You Expand Your Offerings and Retain Business

Hubspot

They may also provide services that help customers get the most out of your product. Product extensions also allow customers to customize the platform beyond what's available in the core product itself. A partner organization forms a strategic relationship with a business to create mutual benefits. What is a partner?

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Highspot’s Culture Drives Revenue Growth and Top Tier Recognition 

Highspot

13, 2022 /PRNewswire/ — Highspot , the sales enablement platform that increases sales team productivity, today announced perennial recognition across various publications for its business growth and culture. Sales enablement is critical for increasing sales productivity, which is required in today’s market. SEATTLE, Sept.

Growth 52
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Boosting Business Success with AI Marketing Automation

Lead Fuze

This revolutionary tool can take over numerous tedious tasks such as email scheduling or social media posts creation based on customer behavior analysis, allowing marketers to focus on strategic planning instead of getting bogged down with manual work. billion by 2028, there’s no doubt about its rising popularity.