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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Retail 111
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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

Search Engine Land

shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers found that 25% are now influenced to purchase products advertised on retailers’ websites, with an additional 15% persuaded by ads on retailers’ apps. Retailer website influence.

Retail 111
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customers 103
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Is the metaverse going to go big or go home?

Martech

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gaming 124
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How to Harness the Roaring Trend of Animal-Inspired Workouts

Hubspot

The pet clothing industry is set to reach $7B by 2028, and you can take a share by selling animal-inspired athleisure wear, or matching sports outfits for people who exercise with their pets. From shedding to shredding.

Sports 67
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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. As of 2021, AR’s market size was $6.12 What is virtual reality?

Sports 137
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How to unlock more value from your event content

Martech

Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product. trillion by 2028 , per Verified Market Research’s estimates. But one team alone can’t achieve it. The global event industry will be valued at $2.19

Campaign 124