Retail media moves from the bottom of the funnel to center stage
Martech
JUNE 24, 2025
Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. This is a logical strategic extension for RMNs. Brand budgets tend to be larger and more strategic, aimed at driving awareness, consideration and long-term equity. Shoppable branded content.
Let's personalize your content