Search Engine Land

DECEMBER 4, 2023

Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB).

B2B 120

B2B Represent Campaign Strategize 120

Martech

DECEMBER 4, 2023

Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB).

B2B 105

B2B Represent Campaign Strategize 105

Smarter With Gartner

JULY 8, 2021

Wearables and mobile devices with AI-powered services provide fitness and healthcare monitoring and analytics today. Just as the internet launched a new digital era, COVID-19 has triggered a new work age. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. What do we see already?

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Google has been relatively quiet regarding their efforts to leverage immersive technologies after they attempted launching Google Glass and Google Lively. So that leaves us with Google and Microsoft.

B2B 109

B2B Gaming Education Technology 109

Hubspot

DECEMBER 14, 2022

Here are some of the cashless payment predictions in the report: Cashless transactions will grow fastest in Asia-Pacific, increasing by 109% from 2020 to 2025, and then by 76% from 2025 to 2030, followed by Africa and Europe. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

E-commerce 85

E-commerce Retail CRM Launch 85

Spiro Technologies

MAY 31, 2023

We’re dealing with mills who process as much as 2 million pounds of cotton a week, and they’re interested in our services because if they can save 30% of their time, it’ll result in a lot of dollars. They are looking to be much more sustainable by 2030. So, these sustainable practices just have to happen.

Manufacturing 52

Manufacturing Up-sell Process Start-ups 52

Hubspot

DECEMBER 11, 2019

Now, most children and teens within Gen Z have access to iPads, smartphones, endless Wi-Fi, or streaming services that put our prized DVD players to shame. While YouTube was launched when most millennials were children, Gen Z usage of the platform has increased by 59% since 2018. Millennials in the U.S.

Education 101

Education Finance Campaign Drivers/motivators 101