Martech

JUNE 18, 2025

Launch a campaign before lunch? The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. The real advantage comes when combining automation with intention, empathy and strategic clarity. Every day, we hear how AI is reshaping marketing. No problem.

GTM 101

GTM Strategize Trust B2B 101

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

SaaStr

JUNE 30, 2025

It’s strategic market warfare The Three Phases of Parallel Scaling Phase 1: The Research Years (2015-2021) Funding Strategy : Patient capital for R&D Revenue Strategy : Minimal commercialization OpenAI spent six years building the foundation while burning investor capital. Market position when GPT-3 launched?

Growth 67

Growth B2B Launch Market share 67

Salesforce

MARCH 20, 2025

Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 The Agentic Enterprise: How Integration Fuels the Future of AI We Launched an Agent Across Our Site Here’s What We Learned How To Be an Agentblazer and Drive Agentforce Success With AI Certifications How do you get there? The result?

Strategize 124

Strategize Finance Prospecting Follow-up 124

Martech

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B 111

B2B Represent Campaign Strategize 111

Search Engine Land

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). Dig deeper: Guide to PPC top-of-funnel reporting 2.

B2B 108

B2B Represent Campaign Strategize 108

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. That’s a huge market attracting enterprise tech companies and investors alike. “How?”

B2B 115

B2B Education Gaming Technology 115