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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

Trust 119
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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

They want to use AI to improve the products they sell to their customers. It’s more ‘Oh, this technology is great. How are you going to measure that this thing is actually good enough for a production deployment? CIOs often lead the charge because they represent the demands of the entire company.

Retail 94
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Salesloft Product Management SVP Frank Dale on Ethical AI

SalesLoft

As the SVP of Product Management at Salesloft, I am working with our team to bring Rhythm, Salesloft’s AI-powered signal-to-action engine platform, to life. That’s a future we are actively investing in at Salesloft, which is at the heart of our soon-to-be-released Rhythm product. AI products are based on probabilities, not certainties.

Product 52
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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

To start, here are some clarifying definitions: Carbon removal happens when carbon dioxide is captured from the atmosphere, through various emerging technologies and natural carbon sinks. Carbon capture and use (CCU) occurs when captured carbon dioxide gets used in commercial products. This is our Earth survival shot.

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How to accelerate your marketing career using generative AI now

Martech

Dig deeper: 5 ways to harness AI in B2B content creation For historical context, we turn to tech innovator and investor Marc Andreessen: “ We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000s, and “robots” in the 2010s. The AI revolution screams career opportunity.

GTM 100
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5 Business Uses for an AI Copilot

Salesforce

It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. A copilot makes you more productive by doing work on your behalf. So, how do these productivity workhorses get the job done? The best part?

Retail 89
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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

According to the European Payments Council, traditional cash transactions made up just 1% of Sweden's gross domestic product (GDP), and ATM cash withdrawals are steadily declining by 10% each year. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030. Image Source.