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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

To start, here are some clarifying definitions: Carbon removal happens when carbon dioxide is captured from the atmosphere, through various emerging technologies and natural carbon sinks. Investing in new technologies to scale carbon removal will help better position the world for a time after reaching net zero.

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How to accelerate your marketing career using generative AI now

Martech

Dig deeper: 5 ways to harness AI in B2B content creation For historical context, we turn to tech innovator and investor Marc Andreessen: “ We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000s, and “robots” in the 2010s. The AI revolution screams career opportunity.

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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. include people with disabilities, representing an opportunity for organizations committed to diversity, equity, and inclusion. you Blind Institute of Technology. One-third of households in the U.S. Continuous learning.

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

Carbon credits — which represent the avoidance, reduction, or removal of greenhouse gasses in order to compensate for emissions made elsewhere — can play an important role in our collective journey to a more sustainable and nature-positive future. We need to cut emissions in half by 2030 and to near zero by 2050.

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5 Business Uses for an AI Copilot

Salesforce

It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

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Salesloft Product Management SVP Frank Dale on Ethical AI

SalesLoft

Same question, but looking further out to 2030… As AI becomes more commonly deployed across the sales profession, buyers will experience a more consistent sales experience in each buyer-seller interaction. Still, it isn’t something I see most technology companies paying attention to in the revenue tech space.

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