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Cloud is Eating all of Technology and Software… Is it Sustainable?

SaaStr

By 2030, it is predicted to take over all technology and software. The post Cloud is Eating all of Technology and Software… Is it Sustainable? Now, across all industries, 94% of companies today use at least one cloud solution. The astonishing fact is: cloud is eating software. We’re entering the age of “automation at scale”. .

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Trust 94
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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte. While cookies may soon be gone, newer technologies, like AI and big data analytics, are only growing. That’s 29 times the global revenue for alternative data today.

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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

To start, here are some clarifying definitions: Carbon removal happens when carbon dioxide is captured from the atmosphere, through various emerging technologies and natural carbon sinks. Investing in new technologies to scale carbon removal will help better position the world for a time after reaching net zero.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. ABM is most effective when targeting a select group of key accounts.

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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. Get the daily newsletter search marketers rely on. See terms.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

For example, it prompts IT leaders to look beyond just impactful technology trends. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. The seven key areas are: Technological. The evolution, impact and disruption of technology change.