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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outspend on Temu.

Trust 117
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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. Evaluate resources: Consider the resources available for implementing ABM.

B2B 110
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Maximizing your B2B spend: Is account-based marketing worth it?

Search Engine Land

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Assess your team’s bandwidth, technology infrastructure and budget to determine if you can commit to the demands of an ABM strategy. Get the daily newsletter search marketers rely on. See terms.

B2B 102
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Adtech’s approaches to greener marketing

Martech

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. We’re a financial services company so our scope 3 initiatives aren’t necessarily [what they would be for] consumer packaged goods, but that still doesn’t stop us,” said Mastercard’s Perez-Vera. “We HSBC Bank aligning green operations with portfolio.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

For example, it prompts IT leaders to look beyond just impactful technology trends. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. The seven key areas are: Technological. The evolution, impact and disruption of technology change.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

Learn more about how Salesforce is advancing the SDGs through our operations, technology, and partnerships. The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. Build a sustainable business model.

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5 Business Uses for an AI Copilot

Salesforce

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

Retail 89