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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. By representing the 50+ demographic in all its complexity, marketers can forge genuine connections and foster trust with their target audience.

Trust 97
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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

Ask your representative or customer support for guidance. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B 116
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2024 B2B trends: 6 key areas for marketing success

Martech

Ask your representative or customer support for guidance. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B 107
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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce

This means reducing emissions first by half by 2030 and to near zero and removing any residual emissions by the middle of the century. We need to develop and invest in other long-term technologies we’ll need past 2030.”. That why Salesforce co-founded 1T.org , a global movement to conserve, restore, and grow one trillion trees by 2030.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. You should be!

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

Carbon credits — which represent the avoidance, reduction, or removal of greenhouse gasses in order to compensate for emissions made elsewhere — can play an important role in our collective journey to a more sustainable and nature-positive future. We need to cut emissions in half by 2030 and to near zero by 2050.

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How to accelerate your marketing career using generative AI now

Martech

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. These generative AI-enhanced capabilities all deliver on your B2B customers who want self-serve research and content consumption before engaging with a sales representative. The AI revolution screams career opportunity.

GTM 100