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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. By representing the 50+ demographic in all its complexity, marketers can forge genuine connections and foster trust with their target audience.

Trust 128
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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

Ask your representative or customer support for guidance. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B 122
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2024 B2B trends: 6 key areas for marketing success

Martech

Ask your representative or customer support for guidance. Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Many media platforms provide brand lift studies.

B2B 110
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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. You should be!

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. Employment of securities, commodities, and financial services sales agents is projected to grow 10% from 2021 to 2031 — faster than the average for all occupations. Most Hireable Sales Jobs Right Now 1.

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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. include people with disabilities, representing an opportunity for organizations committed to diversity, equity, and inclusion. It also offers auditing services to help you identify online accessibility gaps and create solutions.

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5 Business Uses for an AI Copilot

Salesforce

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part? What is an AI copilot?

Retail 89