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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio.

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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B 127
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2024 B2B trends: 6 key areas for marketing success

Martech

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B 104
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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. You should be!

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. requires an extensive understanding of finance to back it up. requires an extensive understanding of finance to back it up.

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4 Ways to Make Disability Part of the Equality Conversation

Salesforce

The global talent shortage isn’t easing up anytime soon. A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. include people with disabilities, representing an opportunity for organizations committed to diversity, equity, and inclusion. One-third of households in the U.S.

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How 6 Brands Use Instagram Live in Their Marketing Strategy

Hubspot

83% of Instagram users say they find new products or services by browsing the platform. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. Global Citizen is a non-profit organization with a mission to end extreme poverty by 2030. One way is with Instagram Live.