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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Dominate the social platforms Facebook and X.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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How to accelerate your marketing career using generative AI now

Martech

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. These generative AI-enhanced capabilities all deliver on your B2B customers who want self-serve research and content consumption before engaging with a sales representative. The AI revolution screams career opportunity.

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

Carbon credits — which represent the avoidance, reduction, or removal of greenhouse gasses in order to compensate for emissions made elsewhere — can play an important role in our collective journey to a more sustainable and nature-positive future. We need to cut emissions in half by 2030 and to near zero by 2050.

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5 Business Uses for an AI Copilot

Salesforce

That, the report predicts, will propel massive productivity gains to the tune of 200 billion hours saved annually by 2030. This kind of end-to-end support represents what’s possible when your AI copilot has access to all the data in your organization. So, how do these productivity workhorses get the job done?

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. You wouldn’t trust a stranger off the street to sell for you — let alone one who’s not sentient.

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Salesloft Product Management SVP Frank Dale on Ethical AI

SalesLoft

Same question, but looking further out to 2030… As AI becomes more commonly deployed across the sales profession, buyers will experience a more consistent sales experience in each buyer-seller interaction. Instead, trust must be the top value at tech companies. How does trust play into ethical applications and AI?

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