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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Dominate the social platforms Facebook and X.

Represent 127
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What marketing can teach the enterprise about AI

Martech

To head off employee concerns: Create a community of discovery: Have monthly meetings to help early adopters on your team share how they use genAI applications, both within the enterprise and at home. Sensitize employees to major concerns, enhance trust in the organization and build employees’ sense of capability.

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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Build trust with customers through product knowledge & customer care while staying organized & informed of advancements in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce

Carbon credits — which represent the avoidance, reduction, or removal of greenhouse gasses in order to compensate for emissions made elsewhere — can play an important role in our collective journey to a more sustainable and nature-positive future. We need to cut emissions in half by 2030 and to near zero by 2050.

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5 Business Uses for an AI Copilot

Salesforce

That, the report predicts, will propel massive productivity gains to the tune of 200 billion hours saved annually by 2030. An AI copilot can review contacts, recent emails, calls, and customer meetings, and recommend next-best actions. The copilot can even suggest optimal meeting times, based on the customer’s known preferences.

Retail 89
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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. You wouldn’t trust a stranger off the street to sell for you — let alone one who’s not sentient.

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The ultimate guide to contractor management software with tips and benefits

PandaDoc

The market for construction software is expected to reach $3.875 billion by 2030. This isn’t an exhaustive list, but it represents the most common problems you may expect to see. You may find a less feature-rich option that meets your actual needs. You may find a solution with more features than you need that blows the budget.