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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

For sales, every routine interaction handled by AI rather than a human rep represents immediate cost savings and rep time freed for complex deals. The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment?

Territory 104
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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Gen Z represents and requires a complete reimagining of the consumer landscape. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. This is especially true in large urban centers.

Represent 131
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2024 B2B trends: 6 key areas for marketing success

Martech

Ask your representative or customer support for guidance. A strategic content approach helps build lasting connections with your audience. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot.

B2B 111
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2024 B2B trends: 6 key areas for marketing success

Search Engine Land

Ask your representative or customer support for guidance. A strategic content approach helps build lasting connections with your audience. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot.

B2B 108
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Microsoft: We Need A Lot Less Employees. And a Lot More AI Infrastructure.

SaaStr

✨ Lemkin (@jasonlk) July 2, 2025 The tech giant’s massive workforce reductions coincide with record-breaking AI investments, signaling a fundamental shift in how Microsoft views its future workforce Microsoft’s strategic pivot has become unmistakably clear in 2025: fewer humans, more machines.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030. I believe there will be a big influence from three AI advancements in the sales sector: the expanded usage of chatbots and virtual assistants to improve customer assistance and free up sales representatives to work on more crucial projects.