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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Shoppers are finding you through your social channels , search engines , and paid media campaigns. However, it’s also important to dig into the numbers and understand them from all angles. It’s important to look at your conversion rate from all angles to determine the best way to improve it. The challenge?

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. You could even create a series of posts that promote your content and offer valuable insights or tips.

B2B 116
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141
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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 96
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. However, successful promotion isn’t just about putting links out into the world – it requires strategy and targeted engagement. Take Copy.ai

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?