Top B2B Sales Challenges in 2019
Outreach
MAY 16, 2019
Moreover, B2B buying involves more decision-makers than B2C sales (about 6-10), making the task of engaging each stakeholder and building consensus more difficult. B2B customers now seek what their B2C counterparts crave: personalized experiences. They want to be engaged by B2B vendors in the manner they prefer.
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