ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. A video ads CTR sits around 0.44% compared to 0.56% for sponsored content. . However, this is a step many people won’t take––with a benchmark CTR of 0.4%.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

DECEMBER 18, 2019

Videos can dramatically increase click-through rate (CTR). For example, B2B software company Igloo Software decided to show off their workplace culture by creating 200 videos in three months for future email content. This approach doubled their CTR. From just one email, the company provided lanes to increase CTR and drive sales.

CTR 101

CTR A/B testing Click Through Rate Start-ups 101

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most analyses find that average conversion rate for B2B companies is around 2%, whereas for B2C companies it’s around around 1.6%. Based on those figures, your CTR would be 50%.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Cience

FEBRUARY 21, 2020

According to a study by Content Marketing Institute , 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy. That same research confirms that 40% of B2B marketers say email marketing is a tactic that is critical to their success. Email Testing: Scene One, Take One. Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Salesforce

FEBRUARY 19, 2024

According to research at Gartner , 64% of consumers and B2B buyers report feeling overwhelmed by brand communications. Here are the key ones you should keep an eye on: Click-through rates (CTR) Clicks are the foot traffic of the digital world. Do A/B testing Building marketing strategies can be time consuming.

A/B testing 113

A/B testing Click Through Rate Campaign CTR 113

ConversionXL

JUNE 16, 2020

Snippet click-through rate (CTR) testing and optimization. We ran CTR tests in UserTesting.com before submitting changes to their dev or compliance teams—who might take six months to change a page title. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases.

CTR 121

CTR A/B testing Click Through Rate Education 121

Hubspot

JUNE 12, 2013

Solution: A/B Test Every Email You Send. That''s where A/B testing comes in. A/B testing can benefit the overall growth of your email marketing channel by providing you with bits of insight every day. Every email you send without an A/B test is a lost opportunity for growth. confidence.

A/B testing 78

A/B testing CTR Campaign Promote 78

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for?

Pitch 133

Pitch Up-sell A/B testing Launch 133

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. But first thing’s first…. Do your negative research!

Territory 111

Territory CTR Campaign Objectives and Key Results 111

PandaDoc

FEBRUARY 24, 2023

LinkedIn With 875 million active members and 58 million companies on the platform, LinkedIn remains the preferred social network for professionals, allowing brands to reach both consumers and B2B prospects. To make sure your campaigns are successful, you can use A/B testing with multiple ads to compare and choose the best one.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

LinkedIn With 875 million active members and 58 million companies on the platform, LinkedIn remains the preferred social network for professionals, allowing brands to reach both consumers and B2B prospects. To make sure your campaigns are successful, you can use A/B testing with multiple ads to compare and choose the best one.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

ConversionXL

APRIL 14, 2016

Unlike a great deal of B2B marketing, the page communicates like one human talking to another. 11% CTRs: The new ads we created — which centered on the customer reviews from Amazon — looked like this: From the lowest CTR of 0.11%, to the highest of 6.85%, those audience-driven changes generated a 6,127% increase in click throughs.

Conversion 90

Conversion E-commerce Objectives and Key Results Trust 90

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. 15) Clickthrough Rate (CTR). 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. Learn more about how marketers can use APIs here.

Networking 78

Networking Engineering Non-Profits Follow-up 78

Hubspot

JUNE 26, 2018

A/B Testing. You’ll never know what type of people make up your email list until you test the variables. That’s where A/B testing comes in handy. A/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Daniel Layfield.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Heinz Marketing

MAY 12, 2025

Planning a successful B2B campaign takes more than creative ideasit requires strategy, structure, and cross-functional alignment. This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. What channels are most effective for B2B?

Campaign 65

Campaign CTR SQL A/B testing 65

Martech

MAY 16, 2025

Heres a quick breakdown of major paid social platforms: LinkedIn : Best for B2B, professional targeting, account-based marketing and reaching decision-makers. A/B test groups like job titles, regions or interests to find the highest-converting audiences. Low CTR usually signals a problem with creative or targeting.

CTR 116

CTR A/B testing Click Through Rate Campaign 116