Hubspot

APRIL 21, 2016

Promotional emails are usually tied to specific campaign goals and are custom built for targeted delivery to promote a specific product or service from your company. For B2C ecommerce companies, a promotional email could be announcing a sale or new product line. Most marketing emails are either promotional or transactional.

Promote 76

Promote A/B testing B2B Cross-sell 76

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The best way to determine where you should use video is to test it. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. Example: Vidyard. Engagement?

Conversion 90

Conversion A/B testing Engineering Campaign 90

Hubspot

JUNE 26, 2018

Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Before you come up with your campaign goals, gather some context. Choose an Email Campaign Type. A/B Testing.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

AUGUST 1, 2017

As Forrester put it , “Best-in-class loyalty strategies require input and participation from all customer-facing departments in the organization — including customer service and customer experience — to be truly effective.”. We can say the same thing for B2C products, for example, HeadSpace. Reduce Customer Effort. Product Habits blog.

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

As Forrester put it , “Best-in-class loyalty strategies require input and participation from all customer-facing departments in the organization — including customer service and customer experience — to be truly effective.”. We can say the same thing for B2C products, for example, HeadSpace. Reduce Customer Effort. Product Habits blog.

Customers 91

Customers A/B testing User Experience B2C 91

ConversionXL

APRIL 12, 2017

You can do click testing on your mockup. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 2) Analytics.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Hubspot

FEBRUARY 4, 2013

Best Practices for Your DIY Email Marketing Campaign. 3 Ways Inbound Marketing Beats Traditional Campaigns. What Measuring Your Traffic Sources Can Tell You About Your Campaign. Posts You Might Like to Read: A/B Testing: The Science of Marketing. 4 Steps to Better Lead Nurturing Campaigns. Sounds good to me.

B2C 78

B2C B2B A/B testing Education 78

Hubspot

FEBRUARY 4, 2013

Best Practices for Your DIY Email Marketing Campaign. 3 Ways Inbound Marketing Beats Traditional Campaigns. What Measuring Your Traffic Sources Can Tell You About Your Campaign. Posts You Might Like to Read: A/B Testing: The Science of Marketing. 4 Steps to Better Lead Nurturing Campaigns. Sounds good to me.

B2C 78

B2C B2B A/B testing Education 78

ConversionXL

OCTOBER 30, 2021

Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Or if shipping costs are too high, experiment with alternative methods. Image source.

Customers 140

Customers Referrals Campaign B2C 140