ConversionXL

FEBRUARY 12, 2015

Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Running A/B tests is no monkey business, you need to know what you’re doing to ensure validity of your results. #5 7 They know good design and user experience.

Conversion 122

Conversion UX A/B testing Clients 122

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Email software is what’s going to drive your marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

A/B testing 123

A/B testing Cross-sell Start-ups Follow-up 123

ConversionXL

NOVEMBER 22, 2022

For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. submits a form). likes, shares, comments, etc.).

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

APRIL 21, 2016

For B2C ecommerce companies, a promotional email could be announcing a sale or new product line. We all receive plenty of these types of email, and it's easy to overlook how integral they are to a great user experience and how making them more personal can go a long way towards retaining current customers and gaining new ones.

Promote 76

Promote A/B testing B2B Cross-sell 76

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The best way to determine where you should use video is to test it. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. How do you measure conversations?

Conversion 90

Conversion A/B testing Engineering Campaign 90

Hubspot

JUNE 26, 2018

Take yourself through the user experience before you go live. A/B Testing. You’ll never know what type of people make up your email list until you test the variables. That’s where A/B testing comes in handy. Test a new variable and repeat the process. Email Marketing Stats for B2C.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

AUGUST 1, 2017

That said, the advice for increasing customer loyalty follows the same party lines that conversion optimization or user experience advice follows. If you take the advice, you risk almost nothing (as long as you have a solid experimentation program ), but you may just improve the user experience. Reduce Customer Effort.

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

That said, the advice for increasing customer loyalty follows the same party lines that conversion optimization or user experience advice follows. If you take the advice, you risk almost nothing (as long as you have a solid experimentation program ), but you may just improve the user experience. Reduce Customer Effort.

Customers 91

Customers A/B testing User Experience B2C 91

ConversionXL

APRIL 12, 2017

You can do click testing on your mockup. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Research and A/B testing. Manual testing for qualitative results. Automated testing for quantitative results.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. Pinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: A/B Testing: The Science of Marketing. Use These 5 Design Elements to Create the Optimum Blog User Experience. This blog is perfect for a more technical inbound marketer with an interest in or experience with SEO and web design. B2C Email Marketing: Consumers Are Fickle.

B2C 78

B2C B2B A/B testing Education 78

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: A/B Testing: The Science of Marketing. Use These 5 Design Elements to Create the Optimum Blog User Experience. This blog is perfect for a more technical inbound marketer with an interest in or experience with SEO and web design. B2C Email Marketing: Consumers Are Fickle.

B2C 78

B2C B2B A/B testing Education 78

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Depending on what you sell and your transaction process, this can be a lengthy, resource-heavy process involving a lot of A/B testing , user testing, and goal measuring.

Customers 140

Customers Referrals B2C Campaign 140