ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Non–data scientists often overestimate the certainty of test results.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). When marketers combine SEO and PPC, it creates an all-inclusive integrated approach to internet marketing that drives results. It depends on your business objective.

Engineering 97

Engineering Objectives and Key Results A/B testing UX 97

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

PandaDoc

NOVEMBER 2, 2022

We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. As you can see, the goal of a cold email really depends on the context, lead, and overall objectives for the month or quarter.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Identify key segments of users to target.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 3, 2019

Where and when you deliver a survey can impact results—if it’s a site section where the user is experiencing pain, it will bias responses. Watch for phrases like “I’m worried about…” and “Can you show me…” Tag what you find so you can use it in your copy (#objection #late-stage, etc.). How hard was it to…”).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. What is it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90