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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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A/B Testing Mastery: From Beginner To Pro in a Blog Post

ConversionXL

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. The fact that your client, leadership, or colleagues believe something about competitors doesn’t mean it’s true. Run a functional investigation. Set your goals.

UX 126
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The Best Programming Languages for Digital Marketers

ConversionXL

Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. One of my clients had an ecommerce company with more than 100,000 products. Enable robust A/B testing. jQuery , a JavaScript library, powers the HTML/CSS changes for A/B testing.

SQL 134
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How to Deal with Outliers in Your Data

ConversionXL

.” Outliers could contain valuable information, they could be meaningless aberrations caused by measurement and recording errors, they could cause problems with repeatable A/B test results. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. This is a method we utilize at some of our enterprise clients. The layout of this page is also an important factor.

UX 115
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Innovative Testing: What It Is, What It Isn’t and When to Try It

ConversionXL

However, there is another end of the spectrum to explore, which is where innovative testing falls. Understanding one without the other is a disservice to yourself, your colleagues and your boss / clients. A solid testing program includes the full spectrum. Iterative Testing vs. Innovative Testing: Which Works Best?