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How to Segment A/B Test Results to Find Gold

ConversionXL

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Follow up tests. Probably not.

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How to Write Sales Emails People Want to Read

Highspot

Know Your Audience When constructing your email, remember that success hinges on personalization. Create momentum with Attention, Interest, Desire, and Action (AIDA) The AIDA model represents the stages a potential customer goes through before purchasing. Let’s look at how you can make your sales email stand out.

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Lies, Damned Lies, and (Some) Marketing Statistics

ConversionXL

A reverse image search led me to the source of the claim, a software manual called Building Information Modeling and Construction Management. Obviously, roughly 200 businesses not having a website isn’t representative of all small businesses and the study doesn’t have any additional data about whether it’s a representative sample.

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How to Run Marketing Experiments The Right Way

ConversionXL

Human beings use informal experiments all the time as a way to test-drive decisions that may have long reaching consequences. In order to decide whether we will take a certain action, we first construct a hypothesis, run an experiment, analyze the results, and then make a decision based on the available data. A/B Testing.

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How your approach to content needs to change: People, process and technology

Search Engine Land

This changes how content is represented online and how the focus on optimization becomes more vital and diverse. Automated A/B testing of content in ads, landing pages, and other campaigns. Monitoring and analyzing social media conversations to identify trends and topics relevant to content creation.

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How to Run a Social Media Marketing Agency Successfully

Lead Fuze

Defining Color Schemes, Typography, and Logo Usage Guidelines Kick things off by selecting colors that represent your brand values and resonate with your niche market. Create clear guidelines for using logos to ensure they always look their best when representing your agency online or offline. Now go forth and assemble your dream team.

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3 Reputable Outbound Sales Strategies for Sure Sales Success

Lead Fuze

Outbound sales, as defined by the American Marketing Association, is the process by which the sales representatives make outbound sales calls or use other sales channels to contact prospects. . Occasionally, outbound sales representatives will cold call leads on a list. 3 AB test channels and messaging.