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18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Understanding Sales Conversion (Detailed)

The 5% Institute

In the world of digital marketing, sales conversion plays a crucial role in determining the success of your business. From attracting potential customers to making the final sale, every step of the conversion process matters. But what exactly is sales conversion and why is it so important?

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Maximizing Profits: How to Capitalize on Ecommerce Growth

Lead Fuze

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. How can e-commerce increase sales? We strategize.

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5 Uncomfortable A/B Testing Questions

ConversionXL

A while ago I was working on a major CRO project for a large e-commerce client. During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. So I was reasonably certain that my lifts were in fact real.

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Sample Pollution: The A/B Testing Problem You Don’t Know You Have

ConversionXL

Here’s an uncomfortable truth about conversion rate optimization: lots of people are running bad tests without even knowing it. It’s how many visitors or conversions you need in your test. You don’t stop when you have 95% confidence, you stop when you have enough traffic / conversions for valid results. 100th time?

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What is a Specialist Marketing Agency?” An In-depth Analysis

Lead Fuze

Additionally, we’ll discuss why having a professionally managed digital presence is crucial for growth in today’s online-dominated market. According to Statista , the global e-commerce market is expected to reach $8.1 “Drive traffic and generate leads like a pro with specialized marketing agencies.