ConversionXL

FEBRUARY 7, 2017

.” Outliers could contain valuable information, they could be meaningless aberrations caused by measurement and recording errors, they could cause problems with repeatable A/B test results. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? I do have to ask, you said there about your process in terms of the conversion from SQL to MQL and how you thought about that. Because marketing is the revenue function. How did it change his mindset?

Start-ups 55

Start-ups B2B A/B testing Pipeline 55

ConversionXL

APRIL 28, 2016

It’s on the tip of the tongue of every savvy marketing professional in cocktail party conversations. If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science).

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Image Source.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Featuring a classic game of CRO Feud.) Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Pay them upfront so they don’t try to say X to get the money. 10K / 1M = 1%.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

OCTOBER 30, 2020

In Today’s Episode We Discuss: * How Randy made his way from the world of PE with Silver Lake to changing the game of digital marketing with Outgrow? For example, right now, what we’re doing is we’re having a conversation. What’s the data around conversions on input field amount? What are the most common forms?

A/B testing 81

A/B testing X-functional Launch Start-ups 81

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 17) Conversion Path. 99 Marketing Terms to Improve Your Marketing Vocabulary.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Tesla needs to remain a constant innovator to play that game. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” Your competitor has feature X, you need feature X. The result? Commoditization.

A/B testing 162

A/B testing X-functional Price Gaming 162