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AI-generated content: The dangers of overreliance

Search Engine Land

The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek. When creating content for your website and playing the infinite game, you want to create something that’s uniquely beneficial to your customers.

Intrinsic 107
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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. At this point, Bard and SGE are of more immediate interest for SEOs, but wholesale user adoption (including conversations/chat ) will almost certainly come with options for monetization.

B2B 116
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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Simply put, it’s technology that assists you in meetings.

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Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

On a typical day, an AE on your team might have calls with half a dozen prospects and clients, sift through the recordings of those conversations, need to figure out where in the buying process each of those prospects and clients are, lose track of time, and delay a deal. Simply put, it’s technology that assists you in meetings.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Do more and more people use Feature X? Does it help with conversions? Last but not least, storing raw data can be a total game-changer if you join forces with other data sources. Where do my users come from?

Gaming 85
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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

For example: Let’s say that you have a game app where the user needs to progress through all the levels in order to win the game. playing the game, filling out a form, etc.). I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). Has decided to exit the app.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 129