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5 Ways To Leverage AI in Tech with Freshworks CIO Prasad Ramakrishnan

SaaStr

Tip #1: Leverage AI to Enhance the User Experience (UX) From an overall value proposition perspective, every company wants to enhance the user experience. They want employees and customers to have the best possible experience. Back in the day, AI was “Press 1 for x. Press 2 for x.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

For example: Let’s say that you have a game app where the user needs to progress through all the levels in order to win the game. Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. Has decided to exit the app.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New GA4 fractional, cross-channel web conversions feature on April 18. Google CEO Sundar Pichai told Steven Levy in a Q&A published on Wired in September: “[SGE] will have a space for ads in a way that makes sense for users and particularly on commercial queries.” New item-scoped custom dimensions for GA4 on March 17.

Retail 128
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition? Competitor X is doing Y. By Karl Gilis.

UX 126
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

For conversion optimization , the main difference is the variability of Internet traffic. A/B/n tests are controlled experiments that run one or more variations against the original page. Results compare conversion rates among the variations based on a single change. Bugs—if they’re around—are a conversion killer.

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. It manipulates and tricks the user rather than benefiting them. Image source ).